Dr. Bernie Wong and Dr. Flora Gu presented the research on “A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the 2023 AMA Winter Academic Conference: Marketing During the Times of Change. This presentation includes some additional findings other than the number of likes as engagement and how the storytelling factors impact […]
DBAAA is one of the co-organizers of the “FinTech in School” program.
As a PolyU DBA study sharing, Dr. Bernie Wong & Dr. Flora Gu presented ” A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the ANZMAC Conference in Perth – 2022 Dec 5
Speakers: Dr. Vincent Leung, Dr. Felix Yip, Ms Flora Chan Liann and Dr. Aaron Chiang Register: https://www.su.vc/2022-1005
Congratulations to Marco Wan’s ‘H’ in Metaverse project selected as one of the NEXXCREATE Top 10 Excellence in Start-up Innovation Awards (Metaverse) presented by Cyberport on 2022 August 26
Media Publication – 遊“歷”元宇宙領袖學人大會 創新國史教育
DBAAA Members are invited and participated in the development of teaching materials and teaching in The Hong Kong Institute of Bankers (HKIB) Enhanced Competence Framework (ECF) FinTech. At the Signing Ceremony on 22 June, 2022 are Dr. Derek Ching, Dr. Michael Wu, Tony Yip and Brian Kei of DBAAA, and Prof. Wilson Tong, Prof. Xu Xin and Prof. Steven Wei of FB.
