DBAAA members are proud and honored to be invited to participate in various community service initiatives. Dr. Lianne Lam and Dr. Bernie Wong, serving as advisors to the LION Project (Leadership Institute of Narcotic), were invited to witness the graduation of the 4th cohort. Heartfelt congratulations to the Hong Kong Police, all participating schools, and the students involved in this meaningful initiative. Wishing everyone continued […]
For the full video, please click: https://www.youtube.com/live/WmrpcniXG-U
Keynote Speaker Dr. Tenny Lam – Unlocking the Untapped Market: The Next Big EdTech Opportunities The EdTech sector in Hong Kong presents unique opportunities as the launch of the digital education strategy and demand grows for intelligent learning, STEAM education, and inclusive classroom solutions. This session highlights the untapped potential of the education market for schools, AI-driven solutions, and gamified STEAM tools that align with […]
1000 participants attended the Forum. It was a fantastic experience to be on stage with Meta, XiaoHongShu, and micro-drama producers. Dr. Bernie Wong was so proud to be a PolyU DBAAA member and excited to put his research into practice.
Dr. Bernie Wong and Dr. Flora Gu presented the research on “A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the 2023 AMA Winter Academic Conference: Marketing During the Times of Change. This presentation includes some additional findings other than the number of likes as engagement and how the storytelling factors impact […]
