Presentation of Dr. Bernie Wong and Dr. Flora Gu at the ANZMAC Conference in Perth – 2022 Dec 5
As a PolyU DBA study sharing, Dr. Bernie Wong & Dr. Flora Gu presented ” A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the ANZMAC Conference in Perth – 2022 Dec 5
