DBAAA Hiking and Seafood Lunch Gathering : Sat. 2023 March 4

DBAAA Hiking and Seafood Lunch Gathering : Sat. 2023 March 4

DBAAA在三月四日(星期六)舉辦行山活動,到西貢走動一個早上,然後到西貢市中心聚餐。      

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Presentation of Dr. Bernie Wong and Dr. Flora Gu at 2023 AMA Winter Academic Conference in Nashville, TN, USA on 2023 Feb 10-12

Presentation of Dr. Bernie Wong and Dr. Flora Gu at 2023 AMA Winter Academic Conference in Nashville, TN, USA on 2023 Feb 10-12

Dr. Bernie Wong and Dr. Flora Gu presented the research on “A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the 2023 AMA Winter Academic Conference: Marketing During the Times of Change. This presentation includes some additional findings other than the number of likes as engagement and how the storytelling factors impact […]

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