Presentation of Dr. Bernie Wong and Dr. Flora Gu at 2023 AMA Winter Academic Conference in Nashville, TN, USA on 2023 Feb 10-12
Dr. Bernie Wong and Dr. Flora Gu presented the research on “A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the 2023 AMA Winter Academic Conference: Marketing During the Times of Change. This presentation includes some additional findings other than the number of likes as engagement and how the storytelling factors impact the views and shares.
