Dr. Lianne Lam
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Dr. Lam began her career in Hong Kong with marketing and public relations roles from the Far East Group of Companies and the Palm Island Resort (China) before setting up her own public relations firm handling integrated marketing for clients. In 2003, she was approached by the Cogitoimage Group to become a partner, managing the firm’s Hong Kong and China “Space Branding” business. After graduated from her doctoral degree in 2013, she puts her research into practice and set up Hong Kong Sustainable Society - a non-profit organization dedicated to engage positive thinking to promote sustainable development in Hong Kong. Dr. Lam currently appoints as Professor of Practice at the Hong Kong Polytechnic University.
DBA (PolyU HK)
EMBA (Peking University, China)
B. Law (Peking University, China)
B. Sc (University of Toronto)
CEO and Founder – Hong Kong Sustainable Society
Professor of Practice – Hong Kong Polytechnic University, Hong Kong
Visiting Professor – Hunan University of Finance and Economic, Hunan, China
Visiting Professor – Hunan International Economic University, Hunan, China
Visiting Professor – Guangdong University of Science and Technology, Dongguan, China
Partner – Cogitoimage International Limited
- Advisor and Acting CEO for the 9th Asia Pacific Deaf Games (February 2018 to 2019)
Panel Judge for the Support International Foundation for the Youth Leadership - -- Conference in March 2017
- Panel Member of the Administrative Appeal Board for the HKSAR (July 2015 to present)
- Panel Judge for The Nature Conservancy Environmental Innovation and Leadership Program (Summer 2015 & 2016)
- Panel Member of the Film Censorship advisers for the HKSAR (August 2014 to August 2018)
- Honorary program advisor of Ocean Park Conservation Foundation Hong Kong, CESP program (2011 to 2018)
Publications
- Ip, W. H. A., & Lam, K. W. L.(June 2023). Management and Sustainability in the Belt and Road. CRC Press.
- Xiong, L., Cho, V., Law, K. M., & Lam, L. (2021). A study of KOL effectiveness on brand image of skincare products. Enterprise Information Systems, 1-18.
- Guest editor of International Journal of Informational Systems and Supply Chain Management (2022)
- Research paper “Exposing Students to the Meaning of NGOs in Hong Kong’s Pursuit for Environmental Sustainability via Effective Project Management” presented in the 76th Annual Meeting of Academy of Management in August 2016
- Research paper “NGO’s Framing Strategies and Effect in Collaborative Process: Evidence from a Field Experiment” presented in the 76th Annual Meeting of Academy of Management in August 2016