Dr. Bernie Wong and Dr. Flora Gu presented the research on “A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the 2023 AMA Winter Academic Conference: Marketing During the Times of Change. This presentation includes some additional findings other than the number of likes as engagement and how the storytelling factors impact […]
DBAAA is one of the co-organizers of the “FinTech in School” program.
As a PolyU DBA study sharing, Dr. Bernie Wong & Dr. Flora Gu presented ” A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the ANZMAC Conference in Perth – 2022 Dec 5
Speakers: Dr. Vincent Leung, Dr. Felix Yip, Ms Flora Chan Liann and Dr. Aaron Chiang Register: https://www.su.vc/2022-1005
Congratulations to Marco Wan’s ‘H’ in Metaverse project selected as one of the NEXXCREATE Top 10 Excellence in Start-up Innovation Awards (Metaverse) presented by Cyberport on 2022 August 26
Media Publication – 遊“歷”元宇宙領袖學人大會 創新國史教育
